Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
Insights
Insights | 19-10-2023
As the horror genre grows, modern metadata can ensure that fans find what they’re looking for
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Insights | 14-11-2022
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for…
Insights | 03-12-2020
Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation…
Insights | 23-11-2020
2020 Holiday Media Pop-Up
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for…
Insights | 20-11-2017
Welcome to The Database Podcast
From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to…
Insights | 15-12-2016
Just How Many Viewers Does Seasonal Programming Reach Over The Holidays?
When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal…
Insights | 08-12-2016
Mass Appeal: Big Box Merchandisers Have a Healthy Share of Ads During the Holidays
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach…
Insights | 30-11-2016
Unwrapping Gifts: Tech Gadgets Shine Bright for Podcast Listeners
Podcast listening is on the rise, and with the holiday season approaching, the growing audience for these…
