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Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
Insights
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As the horror genre grows, modern metadata can ensure that fans find what they’re looking for
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
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A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for…
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Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation…
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2020 Holiday Media Pop-Up
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for…
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Welcome to The Database Podcast
From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to…
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Just How Many Viewers Does Seasonal Programming Reach Over The Holidays?
When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal…
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Mass Appeal: Big Box Merchandisers Have a Healthy Share of Ads During the Holidays
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach…
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Unwrapping Gifts: Tech Gadgets Shine Bright for Podcast Listeners
Podcast listening is on the rise, and with the holiday season approaching, the growing audience for these…
