In the lead up to Father’s Day this weekend, some recent analysis from Nielsen’s Consumer & Media View survey to June 2015 has highlighted some key trends that profile the quintessential Aussie dad. The analysis paints a picture of a father who is sports mad, likes to share a beer with mates, enjoys electronic games and going to the movies to take in the latest action flick, loves his pooch and has big plans for home renovations in the next 12 months.
Nielsen’s Consumer & Media View offers a treasure chest of insights about consumers and what makes them tick. Its comprehensive coverage genuinely gives a 360 degree view of the consumer across all areas of daily life. This information can be used to address business issues to help understand what motivates consumers or how they interact with different media. It can tell you exactly which websites your target consumers are visiting, the television programs they are watching, what they are reading or listening to, and this can be built into communications strategies and plans.