Overall optimism continues to rise...but so do debt concerns. For the third time in the last four Nielsen surveys, consumer confidence is trending up in Canada.
In the third quarter of 2014, the Canadian confidence level rose one index point to 103. Conducted in 60 countries, the Nielsen Global Consumer Confidence Index measures views about local job prospects, personal finances and ability and willingness to spend. These perceptions are captured in a score. Levels above and below a baseline of 100 indicate degrees of optimism and pessimism.