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Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. Recently, Nielsen worked with TODAYshow.com to delve into the motivations and mindsets driving women’s video consumption. The study uncovered not only when, but how and why women use online video in their daily lives. | |
This report from The Nielsen Company highlights mobile youth data and looks at phone preferences, purchase drivers, data usage from around the world. | |
Access more than a dozen reports from the Nielsen China Forum sessions covering Consumer Confidence, Social Media, Digital TV and more. | |
The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change the how people consume media. | |
Global Reports and Downloads
Innovations in technology, a multitude of connected devices, and evolutions in the media distribution landscape have provided more ways than ever to consume media across different screens, whether at home, at work, or on-the-go. | |
How consumers are engaging with TV and video content has changed dramatically in recent years, a fact underscored by the digital elements of this year’s Upfronts and the emerging Newfronts. In this webinar, Nielsen tackles the evolving TV landscape—particularly who’s watching what, and on which device—and help content providers and advertisers alike understand what these changes mean for them and how to best connect with consumers, wherever they might be tuning in. | |
Consumers are shifting to new technologies and devices that make it easier for them to watch the content they want whenever and wherever is most convenient for them, signaling the continuing evolution the traditional TV home. | |
Global consumer confidence increased five index points to 94 in Q1 2012, according to the latest online survey findings from Nielsen. | |
The latest private brand sales trends to see where private brands are finding success and retailer innovation from pre-store to in-store. | |