Keynote address by Pradeep Pant, President, Kraft Foods Asia Pacific
During his keynote address at Nielsen’s inaugural Consumer 360 Conference in Jakarta Indonesia on October 19, Mr. Pradeep Pant, President of Kraft Foods Asia Pacific, emphasized the strategic importance for companies to focus on consumers’ need states in order to win.
The Asia Pacific region is an engine of growth for Kraft Foods. Over the last three years, the company has seen robust double-digit growth in the region, and is “moving the global needle” more significantly by winning the hearts and minds of consumers with its higher purpose of “making today delicious”. Within the region, Indonesia ranks high as a key market for Kraft Foods.
Mr. Pant shared insights into how the company is innovating to satisfy its consumers. The company’s innovation efforts are centered on deep consumer and shopper insights and leveraging the best of “GLOCAL” (think globally, act locally). He also discussed how new product development, integrated marketing communications and winning in-store are critical pillars to its innovation efforts.
Mr. Pant highlighted a number of consumer and shopper trends in the region, which are potentially huge opportunities for companies. These include:
Kraft’s Five Key Principals - How to Win Today’s Battle for Consumers' Hearts and Minds:
These principles were instrumental to Kraft’s successes in various markets in the region, including:
Mr. Pant closed his keynote address, titled “Deep insights … Local execution – Capturing the Consumers’ Hearts and Minds” by reiterating the need to “make it real” for consumers.
Nielsen’s inaugural Consumer 360 Conference in Jakarta Indonesia brought together industry and Nielsen experts to share the most innovative and insightful views of the consumer. The conference in Jakarta was themed “Capturing the Consumers’ Minds”. More than 300 guests from a broad range of industries including Fast-Moving Consumer Goods (FMCG), Retail, Media, Telecommunications, Pharmaceutical and Social Media participated in the full-day proceedings.
Please contact us if you would like to be included in upcoming Nielsen Consumer 360 Conferences in the Asia Pacific region.