X

  • Client Login
  • United States
    • ---Regions---
    • Asia Pacific
    • Centroamérica (Central America)
    • Europe | Europa | Европа
    • Latinoamérica (Latin America)
    • Middle East & North Africa
    • Sub-Saharan Africa
    • ---Countries---
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • კავკასია | Caucasus
    • Canada
    • Chile
    • 大中华区 | Greater China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Κύπρος | Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • 台灣 | Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo
MENU
  • Insights
  • Solutions
  • News Center
  • About

Newswire 

In US, Smartphones Now Majority of New Cellphone Purchases

Mobile | 06-30-2011

Apple iOS up, Android flat, RIM down among recent acquirers.

Smartphones continue to grow in popularity. According to Nielsen's May survey of mobile consumers in the U.S., 38 percent now own smartphones. And 55 percent of those who purchased a new handset in the past three months reported buying a smartphone instead of a feature phone, up from 34 percent just a year ago.

Android continues to be the most popular smartphone operating system, with 38 percent of smartphone consumers owning Android devices. However, while Android also leads among those who recently purchased a new smartphone, it is the Apple iPhone that has shown the most growth in recent months.

mobile-OS-sharesmartphone-marketshare

Tagged:  SMARTPHONE

Related News

  • You Used To Call Me on My Cell Phone: Trends in the U.S. Telecom Industry
  • U.S. Hispanics Are Super Mobile, Super Consumers
  • Tools of the Trade: How to Put Mobile to Use for Brands
  • Smartphone Owners Are as Diverse as Their Devices
  • Comfort Zones: Acclimating Consumers to Mobile Banking

Related Reports

  • Critical Mass: Worldwide State of the Mobile Web
  • The Total Audience Report: Q2 2015
  • The Next Big(ger) Screen: A Shift Toward Phablets
  • The Mobile Tipping Point: Best Practices for Accelerating Mobile Brand Advertising Growth
  • Shifts in Viewing: The Cross-Platform Report Q2 2014

Interested in learning more?
Contact Us

Company Info

  • About Nielsen
  • Investor Relations
  • Nielsen Families
  • Citizenship & Sustainability
  • Press Room
  • Careers
  • Contact Us

Insights

  • Newswire
  • Reports
  • Top Ten & Trends
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Advertising Effectiveness
  • Audience Measurement
  • Marketing Mix
  • Price and Promotion
  • Product Development
  • Reputation Management
  • Segmentation
  • Shopper

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2015 The Nielsen Company. All Rights Reserved.