In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.
|Smartphone OS||Share of Smartphone Owners|
|Read as: During Q1 2012, 48 percent of smartphone owners had a device that runs on the Android OS
Source: Nielsen, Mobile Insights, Q1 2012
Who makes up this growing group of smartphone owners in the U.S.? As of Q1 2012: