How long has it been since you’ve heard the term programmatic? Probably not that long. If you’re in advertising, you might even be tired of hearing about it by now. But even if you’re among those who think the term’s 10 minutes of fame have come and gone, programmatic is definitely here to stay and will continue to broaden its reach across the ad landscape going forward. But as Eric Solomon, SVP, Global Digital Audience Measurement, explains, programmatic alone isn’t equipped to tell advertisers who’s watching. That’s where measurement comes in.