2015 was a year of shifting consumer consumption trends within the U.S. grocery landscape. It ushered in changing meal time occasions, welcomed on-the-go consumption and rolled out the red carpet for the all-day breakfast movement. Health and wellness was top of mind for consumers, which evoked a new thirst for teas and juicing, along with a hunger for avant-garde offerings like avocado toast, ancient grains, traditional protein and protein alternatives.
It was also a year that saw Americans spending more eating out than on groceries. With this notion came the rise of the “grocerant” and new opportunities within the fresh prepared section, offering ready-to-eat or ready-to-heat offerings. 2015 even saw movement in the center store, where notable categories like salty snacks, new age beverages and candy all posted significant sales gains.
From both the center of the store and the perimeter, here are the top growth grocery categories that captured American’s attention in 2015 and generated steep dollar sales increases.