When it comes to sports, the Super Bowl is undeniably one of the most celebrated sporting events among Americans. As the Atlanta Falcons and New England Patriots prepare to hit the gridiron on Feb. 5, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and root for their favorite team.
With more and more devices in use within our homes, household viewing habits are evolving and expanding, but live television still reaches the most viewers in the U.S. according to the Nielsen Total Audience Report. Live TV also plays a big role in sports viewership. So given the upcoming rivalry between Falcons and Patriots on the field, we wondered which of the teams’ local markets watches the most live TV. Adults age 25-54 in Atlanta watch an average of four hours and five minutes of live TV, almost an hour more than Bostonians, who watch an average of three hours and eight minutes.
But it won’t just be local fans watching the big game. Millions of viewers across the country tune in to the Super Bowl every year, and many do so together with friends and family. That means prepping traditional favorites like salty snacks, chicken wings and adult beverages (among legal drinking age consumers aged 21 and up) to enjoy while they’re watching.
Whether buying deli sandwiches or vegetables trays from the fresh department, salty snacks from center of store, or a cross-selection of adult beverages (note: beer is not the only option during the big game), there is something for every football fan tuning in this year.