Finding total store growth has been a challenge over the last year. Despite this challenge, pockets of growth do still exist across the store, and many are being driven by consumers’ desire to live healthier lives and choose better-for-you foods and beverages over conventional products.
In fact, 67% of Americans said they will be prioritizing healthy or socially conscious food purchases in 2018, according to a recent survey by Label Insight, a strategic Nielsen partner that specializes in ingredient and attribute data analysis.
When it comes to product ingredients, 68% of U.S. consumers say they’re concerned with what’s not in their food. Products that are “free from” certain undesirable ingredients are redefining departments and categories across the store, including dairy, grocery, dog food, and various non-food categories.