As device penetration grows, as content reaches people in ways it never could before, so does the appetite to engage with video. With only 24 hours in a day, how can we manage all this screen time? We do; we condense more information into a finite amount of time. Second screen experiences, the ultimate in multitasking, allow us to connect in ways that are immediate.
Over the last two years, video on demand has matured into a significant platform for content delivery and discovery. Available in more than 60 percent of U.S. households, video on demand (VOD) is increasingly contributing to the viewing potential. While on average VOD contributes 4-5 percent in the coveted 18-49 demo, individual shows have seen upward of 15-20 percent increase in viewership from VOD. It’s also a platform that is appealing to younger demos and Asian-Americans, whose overall contribution through VOD is 8 percent.