Whether we’re in the car, at work, working out or surfing the web, we love listening to music. Ninety-one percent of the national population listens to music, spending more than 24 hours a week listening to their favorite tunes. While total listening figures are roughly the same as last year, how we access and engage with music is changing. Recorded music sales are down, but streaming is surging, listening on smartphones is increasing and interest in live music continues to grow, even when we can’t be there in person.
The streaming story continues to grow, with 75% of the population saying they listen to music online. When selecting a music streaming service, over 8 in 10 respondents cite cost and ease of use as the most important factors, followed by over 7 in 10 who say the song library is important.