Over the past years, Nielsen has evaluated more than 20,000 new product launches, singling out those that truly "break through" the clutter—skyrocketing consumer demand right from the get-go and sustaining growth over time. From these remarkable cases, we know that success isn’t the result of magic or randomness; it’s a science that begins with putting the consumers’ struggle at the center of innovation. While this year’s winners are among an elite few, studying their paths to greatness tells a more inclusive story: that it’s possible for any company—of any size, in any category—to launch successful new products. Read the 2016 Breakthrough Innovation Report to get inspired and learn from this year's winners.
Congratulations to the 2016 U.S. Breakthrough InnovatiOn Award Winners!
Get the report to discover the Breakthrough Innovation Award winners' stories and best practices.