Insights
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News Center |
Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
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Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
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Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
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Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
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From k-pop to Singles’ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
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From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Brands pour more than $200…
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Getting ahead during retail’s peak advertising season
As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast…
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Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.
