News Center |
From k-pop to Singles’ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
Insights
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News Center |
How Asia Pacific marketers are staying ahead
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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News Center |
Measuring What Matters
Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.
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News Center |
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
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News Center |
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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News Center |
Advertising gap: Black LGBTQ+ consumers
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying…
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News Center |
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and…
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News Center |
In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…
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News Center |
Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
