Insights | 25-10-2022
Advertising gap: Black LGBTQ+ consumers
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is…
Insights
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Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
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Insights | 08-09-2022
In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
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Insights | 16-08-2022
Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…
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Insights | 22-07-2022
It’s true: You really do need to spend money to make money
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the returns…
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Insights | 30-06-2022
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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Insights | 15-06-2022
Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
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Insights | 05-05-2022
2022 Retail Barometer
It’s been two years since Australia imposed some of the world’s strictest COVID-19 restrictions. Thankfully, the rise…
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Insights | 29-03-2022
Carrie Bradshaw at 55: Still fabulous, but too old for advertisers?
Looking at net worth, the trend is clear: 55-64 is the age break with the money to spend. In a 2021 survey, household net…
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Insights | 28-03-2022
Marketers can foster greater representation in media
Media, from traditional programs to streaming services, is largely fueled by advertising revenue, which gives marketers a…
