Insights | 29-06-2026
The Serena Williams effect: Quantifying the television phenomenon
Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Discover how…
Insights
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Insights | 29-06-2026
Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
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Insights | 22-06-2026
Women’s Sports Top 10
#1 71% increase in women’s sports minutes viewed from 2022 to 2025 with over 46 billion minutes of women’s…
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Insights | 08-06-2026
Fan Portrait
As the countdown to the FIFA World Cup 2026™ begins, local fan behaviors vary dramatically from coast to…
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Insights | 08-06-2026
The Fans Behind the Game
With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the…
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Insights | 02-06-2026
The Record: Q1 U.S. audio listening trends
Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach…
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Insights | 02-06-2026
Your 2026 FIFA World Cup™ Strategy Starts Here
The FIFA World Cup 2026™ is more than just a tournament; it’s a global cultural phenomenon that is already…
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Insights | 01-06-2026
Connecting with AANHPI sports fans for FIFA World Cup™ and beyond
Discover how to engage highly connected AANHPI sports fans ahead of the FIFA World Cup 2026™. Learn key…
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Insights | 01-06-2026
Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
