Insights
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Marvel’s Spider-Man: A franchise that reaches every generation
Spider-Man: Brand New Day has shattered box office records, achieving the biggest domestic opening weekend in…
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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
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Nielsen’s Podcast Listen & Watch Report
Nielsen’s Podcast Listen & Watch Report Lean In vs. Lean Back: Profiling the Podcast Listener and Viewer…
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Tuned In: Why Removing AM/FM Radio Is a Multi-Billion Dollar Gamble for Automakers
The car dashboard has undergone a digital facelift in recent years, with sleek touchscreens, subscription-based…
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Nielsen Fan Scorecard: FIFA World Cup 2026
The FIFA World Cup 2026™ isn’t one audience — it’s dozens, all showing up at once. The Nielsen Fan…
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The Serena Williams effect: Quantifying the television phenomenon
Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Discover how…
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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
