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College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index
Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its…
Insights
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Why the U.S. Open Plays in the Best Tennis Fandom Market in America
New York doesn’t just host the U.S. Open; it’s the most engaged tennis market in the country. The…
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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
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Nielsen FIFA World Cup 2026™ Local Fandom Insights Report
The Beautiful Game, Analyzed Locally The 2026 FIFA World Cup™ delivered unprecedented viewership across the…
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Local Roots, National Passion: Unveiling the Nielsen Scarborough NFL Fandom Index
Explore Local Roots in NFL fandom with Nielsen’s new index highlighting passionate mid-sized markets like…
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Women & Sports
46B minutes of women’s sports viewed in 2025 +71% viewing growth since 2022 122.5M U.S. fans of women’s…
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Marvel’s Spider-Man: A franchise that reaches every generation
Spider-Man: Brand New Day has shattered box office records, achieving the biggest domestic opening weekend in…
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News Center |
Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
