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Case Study: Measuring 'Trust' In the Financial Sector

There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test the effect that music had on their ad’s ability to communicate the idea of “trust.”one of their ads.

Case Study: Optimizing Ad Targeting

Today’s digital world requires us to ensure our ads reach the right audience, at the right time, with the right message. But are there ways to improve targeting? Yahoo! worked with Nielsen Consumer Neuroscience to develop guidelines for developing more effective online targeting.

Case Study: Maximizing Revenue Through Website Redesign

Software companies marketing tax preparation can now attract more new customers online, due to dwindling pen-and-paper tax returns. Nielsen Consumer Neuroscience worked with Intuit’s TurboTax to understand emotional resonance of doing online tax returns, developing the best redesign that the...