Insights | 22-07-2024
Analyzing Out of Home Impact
Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s overall…
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Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s overall…
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences…
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution demonstrated…
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says Heather at…
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
In a crowded market for political ads, radio offers an advantage.
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
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