Insights | 15-04-2022
Case study: Quantifying the impact of TikTok advertising
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
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Insights | 07-03-2022
Uncover the complex customer journey with modern attribution measurement
Hotel Barceló Group leverages Nielsen ID Resolution System for Attribution Measurement to optimise marketing spend and…
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Insights | 23-02-2022
Communiquer sur le « Brand Purpose »
Au cours de ces dernières années, les spécialistes du marketing ont de plus en plus misé sur l’attrait du « Brand…
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Insights | 23-02-2022
Case study: Quantifying the impact of TikTok advertising
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
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Insights | 10-02-2022
Case study: Marketing Cloud takes FOX Next to the next level
The combination of premium data and cross-platform audience targeting added up to success for Fox Next with a 90% new…
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Insights | 26-01-2022
Case study: Nielsen audience activation on social campaigns
Nielsen Marketing Cloud built tailored audiences to reach the specific professionals in the pharmaceutical industry.
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Insights | 27-09-2021
Case study: Targeting premium audiences on social media
Learn more about how brands can identify and target relevant audiences within their social channels to increase brand…
