Insights | 11-03-2025
The ROI of AI
“The Nielsen research rigorously validated the significant impact of Google AI-powered solutions across both…
Insights
Insights | 01-11-2024
Optimizing in-flight digital ad campaigns
With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across…
Insights | 23-08-2024
Connecting the dots on climate change
Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting…
Insights | 22-07-2024
Analyzing Out of Home Impact
Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s…
Insights | 12-07-2024
Adding incremental reach with local streaming
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how…
Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
Insights | 15-05-2024
Influencer marketing: The obvious approach
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says…
Insights | 18-03-2024
Southeast Asia: CPG Marketing Mix Modeling meta analysis
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform,…
Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
