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Assess the impact your campaign makes, including memorability, brand communication, and message recognition.
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales.
Maximize your upper funnel campaign performance by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.
Understand the lift of your marketing efforts and discover which tactics are most effective in driving incremental sales for your brand.
Marketing Mix Modeling
Discover what’s driving sales and determine your optimal marketing mix model with a holistic understanding of the factors that affect demand for your product.
Discover in real-time how your marketing is delivering against KPIs and optimize in-flight by media type, campaign, creative, and audience segment.
Sports & games
Maximize sponsorship value, connect with and grow audiences, and turn fans into customers.
Esports Market Analytics
Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.
Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.
Sponsorship Media Valuation
Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.
Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.
Video Game Tracker
Monitor the mindshare of gamers with exclusive consumer insights for games software to help you better understand gamer preferences.
Let’s discuss your business needs