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  • Data is the key to maximum brand awareness balanced with a quantifiable, immediate outcomes

    Marketers have long been divided on the right recipe for long-term sales growth: focus on sales, or focus on brand building. While the marketing landscape is rife with tech solutions to help brands and agencies easily track and validate their mid- and low-funnel spending, research shows that sales-driven efforts do little to acquire new customers—the…

  • Nielsen commits to advancing media equity, building diverse leadership and reducing environmental impact in 2022 ESG report

    by David Kenny, Chief Executive Officer Today, we released our 2022 Nielsen ESG Report, a progress report on how we’re prioritizing environmental, social and governance (ESG) issues, such as climate change; diversity, equity and inclusion; the engagement of our employees; business integrity; and societal trust in the media. We know this report is of great…

  • Nielsen Global Impact Day 2017

    At Nielsen, we encourage our employees to make unique contributions to the communities in which they live and work. Nielsen Global Impact Day (NGID) is an event where Nielsen employees carry out social contribution activities all over the world in one day, and it is expected to have a great impact outside the company depending…

  • Nielsen Korea, ‘Nielsen Global Impact Day’ activities with “Hansup Together”

    Nielsen Korea, a global integrated information analysis company, announced that it held the ‘Nielsen Global Impact Day’ event at the Nielsen Korea Seoul office on June 20th and 21st together with the non-profit organization Together Hansup. ‘Nielsen Global Impact Day’ is a social contribution program held every year at all offices in over 100 countries…

  • Nielsen Korea, ‘Digital Marketing Summit 2019’ Presenter Participation

    Jihyeok Park, Managing Director of Nielsen Korea’s E-commerce Team, Jihoon Kim, Managing Director of Marketing Effectivness (MEFF) Team, and Andy Dubickas, Vice President of Global Solution Consulting at Nielsen Visual IQ, held the Global Marketing Conference ‘Digital Marketing Summit 2019’ held at the COEX Grand Ballroom on March 6-8. ‘ and captivated domestic and international…

  • Nielsen advances environmental responsibility through Earth Day celebrations

    On April 21, 2022, nearly 1,100 Nielsen employees across 30 countries gathered virtually and in person to celebrate Earth Day. This marked the ninth year that Nielsen teams planned activities and volunteer events to build a stronger and more resilient future for our planet and coming generations. Our Green Business Resource Group (BRG) led the…

  • Making a difference for Special Olympics Illinois

    Seeking to understand the needs of your audience? Want to know how to better engage them? As part of Nielsen’s Data for Good program, a team of Nielsen employees volunteered their talents and expertise to help Special Olympics Illinois (SOILL) answer those specific questions, focused on improving the organization’s volunteer engagement.  Working closely with SOILL,…

  • Nielsen at SXSW 2022: The Native representation TV needs

    While moves have been made to increase representation and open narratives for Native Americans in media, the entertainment industry still has a ways to go. Creators of indigenous backgrounds are breaking through with stories told and inspired from their diverse perspectives with the aim to influence audiences of all backgrounds.  Nielsen’s panel on the representation…

  • Nielsen launches Marhaba, a Business Resource Group supporting employees of Arab descent

    This year, the U.S. government has officially recognized April as National Arab American Heritage month. Nielsen is joining the celebration by launching Marhaba (Arabic for “hello”), our newest Business Resource Group (BRG) focused on supporting and connecting employees of Arab descent. Led by employee volunteers, our BRGs are critical to creating a diverse, equitable and…