Insights | 10-11-2022
In a streaming-first world, comparable, always on measurement is critical
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as well as an…
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Insights | 31-10-2022
How to build brands that resonate
Simply put, your brand is how people see, experience and perceive you.
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Insights | 15-09-2022
How to build a resilient marketing strategy and make the case to keep your budget
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
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Insights | 08-09-2022
In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
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Insights | 17-08-2022
Win the streaming wars with bingeable content
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to…
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Insights | 11-08-2022
In-flight optimization is the key to improving ad delivery
With third-party cookies disappearing, it is more important than ever to make sure that your ads are reaching the intended…
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Insights | 01-08-2022
Timidity is limiting your ROI
From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got…
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Insights | 28-07-2022
Beyond my avatar: Gaming in the LGBTQ+ Community
When I first started playing video games, it was all about escape: escaping the pressures of school and society and…
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Insights | 19-07-2022
News viewing 55+: the need to know
Your neighborhood, your city, your country—the need to know what’s going on at any given time is inextricably…
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Insights | 30-06-2022
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
