Insights | 01-10-2018
Webinar: Tackling the Future of Socially Charged Advertising
Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your…
Relevance
Newest
Oldest
Search results for: “”
Displaying 0 results
Insights | 15-05-2018
Webinar: Five Keys to Ad Effectiveness
In this webinar, Leslie Wood, Chief Research Officer at Nielsen Catalina Solutions, and Dr. Carl Marci, Chief…
Insights | 04-01-2018
Driving While Distracted: The Challenges of Measuring Behavior in Complex Environments
The world is changing. Fast. The way we work. The way we travel. The way we watch videos and shows. The way we…
Insights | 07-12-2017
Webinar: Creative is King in the Age of Distraction
Gain insights from three recent, ground-breaking Nielsen studies that reinforce the important role that…
Insights | 29-11-2017
The Celebrity Power of Music in Advertisements
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood,…
Insights | 10-10-2017
Perspectives: Want a Successful Ad? Get Creative
Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative…
Insights | 09-10-2017
When it comes to advertising effectiveness, what is key?
With the transformation of the advertising industry over the past several years, it’s more important than…
Insights | 18-05-2017
Perspectives: A Small Change Makes a Big Difference
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be…
Insights | 08-03-2017
WHEN EMOTIONS GIVE A LIFT TO ADVERTISING
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess…
