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Brain Activity Predicts Social TV Engagement
In today’s ever-more-digital environment, social media is an integral part of our lives. And now, new research connects brain activity, Twitter TV usage and TV engagement.
The Bilingual Brain
Understanding the impact of language is key for connecting with Hispanic Millennials, as well as for optimizing messaging to these consumers who increasingly identify as bilingual.
What's Next: Making Advertising More of a Science Than an Art
A significant part of the world’s advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Neuroscience, the study of the brain and nervous system, can address this age-old need.