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Unemployment is at the Heart of Long-Term Consumer Change

Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.

Make Your Trade Go Further

In the final session of our “Remotely Interesting” at-home learning series, we reveal how Nielsen machine learning and analytics is identifying critical insights around pricing and promotions that will help you.

Context is Critical for Brands Responding to COVID-19

With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not may not be a perfect fit for today.
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