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2020 Holiday Media Pop-Up

This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.

Giving Thanks Takes On a New Meaning in 2020

Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.

ROI Elevated

Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.

Convenience 2.0: An Online Twist to a Retail Stalwart

E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.