In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
Amid the progressively digital landscape, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they’re able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.
86% of the marketers surveyed for this year’s Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid-March 2020.
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.