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How Not To Use Nielsen Data

Many CPG manufacturers either try to access too much data at one time, or don’t know the kind of data they need to have more successful retail buyer meetings or line reviews. Here’s how to avoid these mistakes.

Getting to Know Your Consumer

Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users’ behaviors, demographics and purchasing habits

Top 10 Retailer Questions

Expand distribution channels or develop a new distribution strategy by answering these 10 CPG questions on the minds of retailers.
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