CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
Why does your product deserve to be on a retailer’s shelves? It’s a question all CPG manufacturers must be able to answer, especially in a line review meeting.
Many CPG manufacturers either try to access too much data at one time, or don’t know the kind of data they need to have more successful retail buyer meetings or line reviews. Here’s how to avoid these mistakes.
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users’ behaviors, demographics and purchasing habits
CPG manufacturers can negotiate pricing and promotion more effectively with their retail buyers if they know how to overcome these common obstacles.
Expand distribution channels or develop a new distribution strategy by answering these 10 CPG questions on the minds of retailers.