Sort By:

Blue Lizard’s Growth Journey

How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.

How to Conduct CPG Market Sizing

Are you looking to enter a new market? If so, the first step is to fully understand the category you’re about to enter. This ensures you know what kind of opportunity there is for your product, increasing the likelihood your market entry strategy will be successful.