Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
According to Nielsen’s quarterly Global AdView Pulse report. advertisers continue to spend the most on television ads, Internet and cinema ad spend.
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.