Newswire | Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013 | Nielsen
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
Newswire | Globally, Cinema and Internet Ad Spend Are on the Rise | Nielsen
According to Nielsen’s quarterly Global AdView Pulse report. advertisers continue to spend the most on television ads, Internet and cinema ad spend.
Newswire | Sports on the Go | Nielsen
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.
Newswire | Smartphones: Still Room to Grow in Emerging Countries | Nielsen
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.