UAE Radio Remains Strong With 7.57 Million Listeners In Q3 2018
There were some declines in listening levels in the summer and vacation months, but nevertheless, 89% of the population aged 10 and older tuned into radio in the third quarter across 53 radio stations measured in the country.
Radio Listening Patterns and Peak Time Take a Different Shape During Ramadan
Many of our studies show that people’s overall behaviour changes considerably during Ramadan, especially when it comes to media consumption, as fasting and prayer times take on a renewed significance.
Q3 2018 UAE Radio Audience Measurement Topline Report
The total reach of radio in third-quarter 2018 was 89%, which is a decline of 2% from the previous period, which means that radio reached 221,000 fewer listeners than in the previous quarter.
Q2 2018 UAE Radio Audience Measurement Topline Report
High-quality media currencies around the world are audited and Nielsen’s UAE RAM is no exception, being audited by professional services firm PwC. PwC’s audience measurement team monitors Nielsen’s measurement activities closely and examines the methodology Nielsen uses to prepare the UAE RAM...
Q1 2018 UAE Radio Audience Measurement Topline Report
High-quality media currencies around the world are audited and Nielsen’s UAE RAM is no exception, being audited by professional services firm PwC. PwC’s audience measurement team monitors Nielsen’s measurement activities closely and examines the methodology Nielsen uses to prepare the UAE RAM...
Radio Grows Stronger, Reaching 135,000 More UAE Listeners In Q1 2018
Radio has proven to be an exceptionally strong medium of information and entertainment among the population in the United Arab Emirates (UAE). This medium has only gotten stronger, reaching 95% of the population aged 10 and older in first-quarter 2018, which is an increase of 135,000 listeners...
Radio Listening in the UAE is Highest During the Day, or is it?
UAE RAM affirms vitality and popularity of radio in the country, which has a highly mobile population with high disposable income, large expat diaspora, growing youth populace and prolific users of internet and smartphones.
Q4 2017 UAE Radio Audience Measurement Topline Report
High-quality media currencies around the world are audited and Nielsen’s UAE RAM is no exception, being audited by professional services firm PwC. PwC’s audience measurement team monitors Nielsen’s measurement activities closely and examines the methodology Nielsen uses to prepare the UAE RAM...
Tantalizing Trade Off: VOD Viewers Don’t Mind Watching Ads for Free Content
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.
Binge Bunch: Two-Thirds of Global VOD Viewers Say They Watch Multiple Episodes in a Single Sitting
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be...