Insights

Do Consumers Care About Social Impact?

The concept of corporate social responsibility isn’t new, but there are varied approaches companies can take when they make an effort to benefit society at large. And models of corporate responsibility continue to evolve, particularly as consumers become increasingly interested in the social...

The Power of Pies as an Everyday Dessert

Most U.S. consumers don’t start thinking about pies until the winter holidays approach, but now is the time when the retail food industry strategizes about which pies and promotions will serve up the most valuable pie sales in November and December. Seasonal trends aside, pies from the fresh...

Webinar: Finding the Win Win in Promotional Spend

Managing and optimizing trade promotions is a constant challenge. Big investments, wasted promotional dollars and missed growth opportunities create a real pain point for both CPG marketers and their retail partners. Nielsen has developed a new framework to address these issues by understanding the...

How Discount Grocery Chains are Changing U.K. Retail

The term discount isn’t what it used to be, particularly in the grocery aisle. In fact, savvy discount grocers have been able to build on the momentum they established due to the slow economy and create a burgeoning niche that exemplifies value and quality. Quickly growing into a sizable force in...

Webinar: What’s In Store? Think Small for Big Results

As we enter 2013 and encounter one of the most dynamic consumer landscapes in history, companies of all kinds want to know how to grow their business in a changing and often tumultuous economic climate. In this period of uncertainty, one thing has become clear: it is time to think small. Through a...

Reports and Insights | Nielsen Global New Products Report

New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and...