Insights

Radio Maintains Resilience in the UAE

Nielsen’s UAE Radio Audience Measurement second-quarter 2019 data release shows that radio listening remains high across the country. In the second quarter of 2019, 92% of the total UAE population aged 10 and above tuned into radio every week, which is slightly less than the previous quarter, but...

UAE Radio Starts 2019 on a High Note

Nielsen’s UAE Radio Audience Measurement first-quarter 2019 data release shows that radio listening remains high across the country. In Q1 of 2019, 93% of the total UAE population aged 10 and above tuned into radio every week, which is on par from the previous quarter, but is 2% lower than Q1...

Q4 2018 UAE Radio Audience Measurement Topline Report

The total reach of radio in the fourth-quarter of 2018 was 93%. This is an increase of 4% from the previous period, which means that 307,000 more individuals listened to radio than in the previous quarter. The fourth quarter radio audience measurement covers all listening from 1st October to 31st...

UAE Radio Ends 2018 On A High Note

Completing it’s first full calendar year, Nielsen’s UAE Radio Audience Measurement fourth-quarter 2018 data release shows that radio regained momentum in the final quarter of the year.

Q2 2018 UAE Radio Audience Measurement Topline Report

High-quality media currencies around the world are audited and Nielsen’s UAE RAM is no exception, being audited by professional services firm PwC. PwC’s audience measurement team monitors Nielsen’s measurement activities closely and examines the methodology Nielsen uses to prepare the UAE RAM...

Q1 2018 UAE Radio Audience Measurement Topline Report

High-quality media currencies around the world are audited and Nielsen’s UAE RAM is no exception, being audited by professional services firm PwC. PwC’s audience measurement team monitors Nielsen’s measurement activities closely and examines the methodology Nielsen uses to prepare the UAE RAM...

Radio Grows Stronger, Reaching 135,000 More UAE Listeners In Q1 2018

Radio has proven to be an exceptionally strong medium of information and entertainment among the population in the United Arab Emirates (UAE). This medium has only gotten stronger, reaching 95% of the population aged 10 and older in first-quarter 2018, which is an increase of 135,000 listeners...