How To Win In The Wake Of COVID-19 In Morocco
Winning in the wake of COVID-19 in Morocco. A review of what happened and how to win in the future.
Overcoming Online Shopping Obstacles Amid Lockdowns In Africa And The Middle East Is Not Only Retailer Driven
Like many around the world, consumers in Africa and the Middle East have had to limit their shopping in supermarkets and grocery stores due to lockdowns and living restrictions, but for many, this is easier said than done. With massive traditional and informal trade outlets, and limited or...
A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Radio Maintains Resilience in the UAE
Nielsen’s UAE Radio Audience Measurement second-quarter 2019 data release shows that radio listening remains high across the country. In the second quarter of 2019, 92% of the total UAE population aged 10 and above tuned into radio every week, which is slightly less than the previous quarter, but...
UAE Radio Starts 2019 on a High Note
Nielsen’s UAE Radio Audience Measurement first-quarter 2019 data release shows that radio listening remains high across the country. In Q1 of 2019, 93% of the total UAE population aged 10 and above tuned into radio every week, which is on par from the previous quarter, but is 2% lower than Q1...
Q4 2018 UAE Radio Audience Measurement Topline Report
The total reach of radio in the fourth-quarter of 2018 was 93%. This is an increase of 4% from the previous period, which means that 307,000 more individuals listened to radio than in the previous quarter. The fourth quarter radio audience measurement covers all listening from 1st October to 31st...
UAE Radio Ends 2018 On A High Note
Completing it’s first full calendar year, Nielsen’s UAE Radio Audience Measurement fourth-quarter 2018 data release shows that radio regained momentum in the final quarter of the year.
UAE Radio Remains Strong With 7.57 Million Listeners In Q3 2018
There were some declines in listening levels in the summer and vacation months, but nevertheless, 89% of the population aged 10 and older tuned into radio in the third quarter across 53 radio stations measured in the country.
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Q3 2018 UAE Radio Audience Measurement Topline Report
The total reach of radio in third-quarter 2018 was 89%, which is a decline of 2% from the previous period, which means that radio reached 221,000 fewer listeners than in the previous quarter.