Insights

Mobile Money

Mobile devices may not be critical to survival, but a majority of consumers around the world can’t imagine life without them. And now, they’re transforming the world of commerce.

Q2 2016 Consumer Confidence Report

Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.

Worry Lines Deepen For Many Around the World

Though global consumer confidence remained stable in the first quarter, there was notable variation on a country-by-country basis, and many markets noted a growing recessionary sentiment. In fact, six in 10 global respondents believed their nation’s economy was in recession in the first quarter.

Q1 2016 Consumer Confidence Report

Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.

Made in... Which Country?

Many consumers appear to have strong preferences about the origin of the products they buy, but how important is this attribute really when they consider a purchase? How does it stack up against other selection factors?

Why Tap on Telcos?

It’s easy to reach Super Consumers, once you know who they are. But identifying the optimal strategies to change their behaviour is another matter. Nielsen has come up with a five-point plan to maximise the value of the telco Super Consumer.