Living 2020 in a New Normal
The global pandemic has been stepping onto our reset buttons as consumers behaviors and purchases have started shifting along with their values and expectations. Discover the latest key trends in Malaysia from the period of before our adjusted living, throughout the restricted living and also...
What Will the Future of FMCG and Retail in Singapore Look Like After Phase 2 of the Country’s Re-Opening?
As we move from Phase 2 to Phase 3, what will the future of FMCG look like in Singapore?
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
COVID-19 And The Opportunity To Reset Malaysia’s Promotional Mindset
The novel coronavirus (COVID-19) outbreak has shifted consumption dynamics around the world. For markets like Malaysia—a country that had been on a vicious promo spiral prior to the pandemic, now is the time for retailers and manufacturers to reassess their approach to price and promotions,...
Come Out on Top Post COVID-19 Through Advertising and Accurate Measurement
As a result of lockdown due to COVID-19, consumer behavior has changed drastically. Time spent on media is increasing, digital shopping is on the rise, and consumers are trying new things due to many items being out of stock and their changing needs. This might require refocusing and changing the...
Become the Brand that People Remember: How to Increase Share of Market in Uncertain Times
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
Sustainable Brands Can Pivot With Purpose to Help Address COVID-19
As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...
Good For Me, And Good For We
COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
Real-Time ‘Recessionary’ Response Holds Key to COVID-19 Fallout
With the economic and social impact of the COVID-19 emergency being felt around the globe, there is a natural tendency to make comparisons to the Great Recession. Some habits from that period will be repeated, but to make side-by-side comparisons would be overly simplistic.