In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
The spread and influence of technology over the next five years will be a key driver of change across the globe. However, there will be regional differences and some countries will leapfrog traditional cycles of development.
Marketers are more willing to invest in a platform if there is independent, third-party measurement to provide transparent performance metrics and inform best practices that reduce waste and maximise return on ad spend. This message is especially resonant for mobile.
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best...
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.