Insights

Building better connections

Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.

2022 Retail Barometer

It’s been two years since Australia imposed some of the world’s strictest COVID-19 restrictions. Thankfully, the rise in vaccines has resulted in many consumers largely resuming many of their traditional routines – in-store shopping, visiting entertainment venues, attending live sports, and...

Fans are changing the game

This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

Understanding Marketing Mix Modeling

In order to make the right marketing decisions, there is a renewed recognition of the importance of accurately and sustainably measuring marketing activities. MMM is an ideal solution that can be used continuously to help your business in these challenging times.

The Impact of COVID-19 on Media Consumption Across North Asia

The impact of the novel coronavirus (COVID-19) is widespread and will likely shape business and consumer behavior for months to come. And while the humanitarian and safety-related aspects of this outbreak are top of mind globally, it’s unquestionable that social distancing, quarantining and...

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

Power of One: Athletes as Endorsers

For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.

A Digital Giant Awakens

Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.