Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
There’s No Room for Complacency When Measuring Consumers
There’s no room for complacency when it comes to measuring consumption trends. In the last two years alone, we’ve enhanced our Homescan panel methodology to include a more comprehensive view of smaller-spend shopping trips and incorporate online grocery purchases.
Nielsen identified as a “Strong Performer” in Asia Pacific for marketing measurement and optimization in Q4 2018
We’re excited to share that Nielsen was recently listed as a “Strong Performer” in “The Forrester WaveTM: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018 Report.” This is a significant recognition considering it’s Forrester Research’s first wave report for...
More than 350 Vietnamese Associates Make a Difference on Nielsen Global Impact Day
In Vietnam, this year we focused on helping orphans and the elderly. Nielsen associates across six cities visited orphanages, nursing homes centers for handicapped and disadvantaged adults. We spent our time preparing lunches, organizing various fun and meaningful activities and delivering...
Nielsen Named to Anphabe’s Top 100 Places to Work in Vietnam
Nielsen Vietnam recently ranked No. 86 across industries on the Top 100 Vietnam Best Places To Work list issued by HR solution firm Anphabe. More importantly, Nielsen Vietnam ranked No. 1 in the Service/Consulting/Legal category.
Why Is the Launch of Digital Content Ratings Important for Australia?
We recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it's once again putting Australia at the forefront of digital audience measurement globally.
Nielsen and Weibo Partner to Help Advertisers Better Understand Online Audiences
On June 27th, we kicked off our new, ground-breaking partnership with Weibo on Nielsen Digital Ad Ratings and Digital Brand Effect during a launch event in Shanghai.