Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen Shines the Spotlight on a Global Shift Toward E-Commerce at FutureCommerce360 Conference
Nielsen was the official research partner for FutureCommerce360 Conference, which was held virtually this year on 5 November 2020. The conference featured more than 500 key decision makers from Turkey’s retail and consumer product sectors.
Nielsen Takes No. 1 Spot in Media Industry on JUST Capital and Forbes’ Annual Ranking of the JUST 100
Nielsen ranks #47 overall and #1 in Media in Forbes' and JUST Capital's 2021 ranking of America's Most JUST Companies.
Five Reasons Why We’re Excited to Build New Roots in Chicago
In 1923, Nielsen was founded and incorporated in Chicago by Arthur C. Nielsen. Today, nearly 100 years later, we are thrilled to announce that Nielsen’s Global Consumer Business will be headquartered in Chicago as we move forward in our journey to becoming a stand-alone company in 2021.
Nielsen Meets its 2020 Goal of Ensuring Zero Percent of its Global Electronic Waste Goes to Landfills
Nielsen meets its 2020 goal of ensuring zero percent of its global electronic waste goes to landfills.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
There’s No Room for Complacency When Measuring Consumers
There’s no room for complacency when it comes to measuring consumption trends. In the last two years alone, we’ve enhanced our Homescan panel methodology to include a more comprehensive view of smaller-spend shopping trips and incorporate online grocery purchases.