Featured Insights
Rebound or Reboot: What’s Next for Australia’s Retail Sector?
During this latest Australia-focused webinar session hosted by Bernie Hughes, Managing Director, Nielsen Pacific, Scott McKenzie, Nielsen’s Global Intelligence Leader, and key Nielsen leaders revealed what’s next for Australian grocery shoppers and the implications for businesses.
Navigating the challenges of digital advertising during a global pandemic
All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
Life in rebound: What will living a new normal look like in the Pacific?
The unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth. FMCG manufacturers and retailers will need to consider what consumers have endured and how they will emerge over the next few...
Unreal Estate! Aussies Engage With Online Real Estate Content At Record Highs
Real estate sites have seen record audiences and time spent on their online titles. When looking at the audiences time spent each week, 2020 started off strong, outperforming any period from the previous year.
Webinar: A Tale of Two Shoppers
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...
Australian families drive increased engagement with digital automotive content
Turning to websites and apps to read up about the next model, reading reviews, seeking advice or looking for a bargain, Nielsen Digital Content Ratings data shows that Australians spent ...
Auto Manufacturers are upending their advertising spend as Aussie Car Sales rally despite the pandemic
Despite the barrage of negative news surrounding a declining ad spend as a result of COVID-19, there are some areas of spend growth shining through. And some of those areas fall outside the expected realms of FMCG staples and e-commerce.
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
Rights owners are delivering added value to partners during unprecedented times
While the industry pines for the days when the stadiums were packed with fans, the empty venues have made leagues and broadcasters think differently about how they deliver commercial value to partners via new assets and inventory that have been rolled out with the absence of crowds.
Aussies Spend 18% More Time on Radio Sites – People 55+ Drove Growth
Nielsen Digital Content Ratings data indicates that many are using digital to stay connected to their favourite radio stations, programs and content.
Building on Australia’s Next Generation of Do-It-Yourselfers
As the events surrounding the novel coronavirus (COVID-19) have resulted in an increase in younger Australian’s interest in home improvements and gardening, it’s worth exploring the next generation of Do-It-Yourselfers.
The Impact of COVID-19 On Australian Advertising
Faced with uncertainty about the future, advertisers and marketers have exercised caution and are closely scrutinising their spend and activities to ensure their people and businesses remain viable once life returns to normal.