Featured Insights
A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Rebound or Reboot: What’s Next for Australia’s Retail Sector?
During this latest Australia-focused webinar session hosted by Bernie Hughes, Managing Director, Nielsen Pacific, Scott McKenzie, Nielsen’s Global Intelligence Leader, and key Nielsen leaders revealed what’s next for Australian grocery shoppers and the implications for businesses.
Store Shifting: Unlocking Insight With Data Science
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
China’s Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
Insuring The Next Generation Are Well Covered In Long-Term Marketing Plans
As insurance companies certainly would enjoy the benefits of having such high retention, the downside is that acquiring new insurance policy holders is highly competitive and very challenging. Insurance consumers looking to change providers are scarce, and they spend very little time in the market....
Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.
The World’s Most Successful Grocery Stores (Literally) Aren’t What They Used to Be
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
Shop-Shifting
In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.
Senior Australians Embrace Mobile To Keep Up With Online News
2020 pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to stay informed about COVID-19.
Convenience 2.0: An Online Twist to a Retail Stalwart
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.
Wagering Ad Spend On The Rise As October Delivers Major Finals
Spring is traditionally the peak time for wagering advertising each year, and with the packed sporting calendar, spend from the wagering industry is predicted to reach new heights in 2020.
Predicting Holiday Spending Across Consumer Types in the ‘New Normal’
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves...