Featured Insights
Rebound or Reboot: What’s Next for Australia’s Retail Sector?
During this latest Australia-focused webinar session hosted by Bernie Hughes, Managing Director, Nielsen Pacific, Scott McKenzie, Nielsen’s Global Intelligence Leader, and key Nielsen leaders revealed what’s next for Australian grocery shoppers and the implications for businesses.
Navigating the challenges of digital advertising during a global pandemic
All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
Life in rebound: What will living a new normal look like in the Pacific?
The unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth. FMCG manufacturers and retailers will need to consider what consumers have endured and how they will emerge over the next few...
Convenience 2.0: An Online Twist to a Retail Stalwart
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.
Wagering Ad Spend On The Rise As October Delivers Major Finals
Spring is traditionally the peak time for wagering advertising each year, and with the packed sporting calendar, spend from the wagering industry is predicted to reach new heights in 2020.
Predicting Holiday Spending Across Consumer Types in the ‘New Normal’
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves...
COVID-19 Has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Australians Heavily Invested In Financial News And Online Trading Content During COVID-19
With questions and concerns rising during the pandemic, Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, as they carefully monitor the situation, keep informed about the ever-changing circumstances,...
Unreal Estate! Aussies Engage With Online Real Estate Content At Record Highs
Real estate sites have seen record audiences and time spent on their online titles. When looking at the audiences time spent each week, 2020 started off strong, outperforming any period from the previous year.
Webinar: A Tale of Two Shoppers
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...
Australian families drive increased engagement with digital automotive content
Turning to websites and apps to read up about the next model, reading reviews, seeking advice or looking for a bargain, Nielsen Digital Content Ratings data shows that Australians spent ...
Auto Manufacturers are upending their advertising spend as Aussie Car Sales rally despite the pandemic
Despite the barrage of negative news surrounding a declining ad spend as a result of COVID-19, there are some areas of spend growth shining through. And some of those areas fall outside the expected realms of FMCG staples and e-commerce.
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.