Featured Insights
The new media manscape: connecting with the image-conscious Aussie male
The latest research from Nielsen highlights the changes in male attitudes toward grooming products in recent years. It identifies which products and brands are of most interest; explains purchasing habits of these consumers; and highlights the best ways to reach and connect with them.
Does one day international cricket still have a place in the heart of cricket fans?
The rise of Twenty20 cricket has raised the question on whether the One Day International (ODI) format remains relevant to consumers. In the wake of a thrilling end to the 2019 ICC Mens Cricket World Cup, Nielsen has conducted a health check on the two limited overs formats as Australian cricket...
Unlocking the true value of sports fan engagement
Australian sporting bodies, rights owners, venues, agencies, publishers and brands face increasing competition for fan engagement as they battle through the fragmentation of audiences and proliferation of brands available to them. To enable the sports industry and associated brands to better...
Road to Rationality
2018 marked one of the biggest turnarounds in the Australian grocery industry in 10 years, with the percentage of sales on promotion dropping to 38% and the amount wasted on price promotion down to $10.1 billion.
Finding Success Through Sustainability
Corporate responsibility and sustainability strategies can take many different forms depending on the individual retail sector, but one thing is clear: consumers are using their spending power to influence the change they want to see on environmental issues.
The Online Opportunity for Fresh Produce in Australia
The online grocery sector in Australia has shown strong growth as the level of trust, ease and willingness to purchase increases among online shoppers. When looking at countries that have shown the biggest increase in online shoppers for fresh groceries over the past year, Australia ranked fifth.
Culture and Cuisine: The Opportunity for Fresh Produce
Catering to the traditions, attitudes and shopping behaviours of multicultural consumers is a sizeable growth opportunity for Australian fruit and vegetable growers and retailers.
Demand At Both Ends: Growth Potential For Both Value and Premium Brands
The Australian grocery sector continues to wade through a prolonged period of low growth. There are still opportunities to turn this around, however, by tapping into growing consumer demand for items on both ends of the price spectrum - value and premium.
The Need to Deliver a Better In-Store Experience
There are fewer opportunities to convert a shopper to a sale while in-store. Retailers and manufacturers need to think very deeply about how to best influence each shopping experience to maximise the potential of a sale.
Online Platforms are Gaining Traction for Premium Products Globally
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
A ‘Natural’ Rise in Sustainability Around the World
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
Australians Falling Hook, Line And Sinker For Fish
The fish and seafood category is well-positioned to be a premium protein offer for Australian consumers. In the 52 weeks ending 8 September 2018, more than nine-in-ten (94%) Aussie households purchased some type of fish or seafood. These households spent an average of $167 split across 16 shopping...
PETS AND PAMPERING PROMPT NEW PEOPLE TO PURCHASE ONLINE
Households who purchased for the first time accounted for 21.6% of Australian online grocery growth for the year ending 6 October 2018. Compared to the rest of the population, these new online buyers are more likely to spend on health and beauty products and pet supplies online.