Insights

Australian Connected Consumers Report 2013

This Nielsen report is the most complete annual study of the way Australians use and consider media, its role in their lives, and their rapid rate of adoption of connected devices.

Australian Multi Screen Report Q2 2013

The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

Consumer Confidence Q2 2013

Australian consumers are displaying increased signs of optimism according to the latest consumer confidence figures. The Nielsen Global Consumer Confidence Index for Q2 2013 shows a distinct rise in spending intentions, with almost half of online Aussies (45%) saying that the next 12 months will be...

Australian Ad Spend: Patchy Market Conditions; Digital Ahead of the Game

Consumers are branching out to new screens and increasing the number of media hours in their days – and marketers are following suit. Advertising on digital media platforms is growing by leaps and bounds, with online (in particular, online video and mobile) experiencing the strongest growth –...

The Brand Challenge Down Under

As marketers, brands are our powerhouse. At the forefront of our promotional activities, brands define our product identity and ‘stand out’, ensuring our product is remembered and repurchased. A truly powerful brand can be bought on identity alone. The ‘swoosh’ is all that Nike needs to...