The ‘itch to switch’ has never been greater among Australian consumers. With the overwhelming majority of consumers actively or passively open to switching products, brand owners are increasingly at risk of eroding brand loyalty and declining market share.
While advertisers in the travel market tend to focus their marketing efforts on big ticket items such as international flights, hotels, meals and activities they should not overlook the opportunity to reach Australians who enjoy short breaks and weekends away.
Major horse racing events in Australia offer brands a targeted advertising opportunity and visitors a chance to open their wallets. But does Melbourne or Sydney offer a more engaged audience?
Filipino shoppers traditionally go to the supermarkets twice a month, usually on paydays, for bulk shopping. For some basic items, however, Filipinos often buy from sari-sari stores, local convenience shops. With the increasing number of supermarkets across the country, however, a recent Nielsen...
The growth of packaged cider over the past five years has been impressive to say the least. Against the backdrop of an overall sluggish packaged liquor market – cider continues to post strong sales growth and gain market share. Nielsen’s 2013 Cider Report offers an in‐depth and complete...
Understand how parallel importing of beer, spirit and champagne brands are impacting the liquor landscape.
The 2013 Nielsen Wider Beverages Report provides a unique view of beverage spend and consumption across key channels and beverage categories in Australia.
This Nielsen report is the most complete annual study of the way Australians use and consider media, its role in their lives, and their rapid rate of adoption of connected devices.
Discerning Asia Pacific consumers want ‘proof of concept’ before trying a new product. This Nielsen report provides five winning strategies for success.
The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
This report shines light on how consumers shop and what drives category purchasing globally.
Australian consumers are displaying increased signs of optimism according to the latest consumer confidence figures. The Nielsen Global Consumer Confidence Index for Q2 2013 shows a distinct rise in spending intentions, with almost half of online Aussies (45%) saying that the next 12 months will be...
Consumers are branching out to new screens and increasing the number of media hours in their days – and marketers are following suit. Advertising on digital media platforms is growing by leaps and bounds, with online (in particular, online video and mobile) experiencing the strongest growth –...