While advertisers in the travel market tend to focus their marketing efforts on big ticket items such as international flights, hotels, meals and activities they should not overlook the opportunity to reach Australians who enjoy short breaks and weekends away.
Major horse racing events in Australia offer brands a targeted advertising opportunity and visitors a chance to open their wallets. But does Melbourne or Sydney offer a more engaged audience?
While there is a strong desire among Australians to ‘do their part’ to improve the environment and reduce their carbon footprint, their willingness to change habits and buy electric vehicles is stalled.
Understand how parallel importing of beer, spirit and champagne brands are impacting the liquor landscape.
The 2013 Nielsen Wider Beverages Report provides a unique view of beverage spend and consumption across key channels and beverage categories in Australia.
This Nielsen report is the most complete annual study of the way Australians use and consider media, its role in their lives, and their rapid rate of adoption of connected devices.
Discerning Asia Pacific consumers want ‘proof of concept’ before trying a new product. This Nielsen report provides five winning strategies for success.
The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
This report shines light on how consumers shop and what drives category purchasing globally.
Australian consumers are displaying increased signs of optimism according to the latest consumer confidence figures. The Nielsen Global Consumer Confidence Index for Q2 2013 shows a distinct rise in spending intentions, with almost half of online Aussies (45%) saying that the next 12 months will be...
Consumers are branching out to new screens and increasing the number of media hours in their days – and marketers are following suit. Advertising on digital media platforms is growing by leaps and bounds, with online (in particular, online video and mobile) experiencing the strongest growth –...
While total sparkling wine sales remains rather flat in the Australian off-premise market, sales for the Champagne segment has recorded double-digit growth over the past year in both value and volume terms.
As marketers, brands are our powerhouse. At the forefront of our promotional activities, brands define our product identity and ‘stand out’, ensuring our product is remembered and repurchased. A truly powerful brand can be bought on identity alone. The ‘swoosh’ is all that Nike needs to...