Insights

The not so hidden problem with big data sets

Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they’re created by machine-to-machine transfers, also increase the possibility of waste and fraud.

The state of global media

Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.

COVID-19: Key questions all marketers should be asking

Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?

Being gender-aware in health and wellness advertising

When it comes to health and wellness advertising, there is an opportunity for marketers to better engage with their audience by being more gender-aware in their messages. Traditionally, these ads have targeted women, but there is a growing interest from Australian men to be clued-up about their...