Insights

Make your digital dollars go further

According to Nielsen’s 2018 CMO Report, 74% of CMOs today are not very confident in their ability to measure the performance of their digital campaigns. In the latest Nielsen Digital Ad Ratings Benchmarks Report, 40% of digital ad impressions targeted at 25-54 year olds in New Zealand did not hit...

From Great Panels Come Great Insights

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...

The Science to Make Sense of Big Data

The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.

CASE STUDY: THE POWER OF OUTDOOR ADVERTISING

In 2018, Australian advertisers spent approximately $1 billion on outdoor advertising, according to Nielsen Ad Intel estimates. When trying to work out the return on investment (ROI) on these dollars, historically it's been difficult to determine whether the right audience saw the ad; and it’s...

Girl Power: Measuring the Rise of Women’s Sport in Australia

Today, the 'value' of a sport is primarily based on TV viewership and attendance. For women’s sport, it is widely assumed that ‘the attendance and viewing is just not there.’ While these traditional yardsticks are an important trading currency, our research shows that women's sport has...

Talking About Your Generation

We all share different listening habits and preferences when listening to our favourite radio stations. We know what we like to hear. Nielsen’s Radio It’s A Generation Thing Report reveals that consumers have a strong connection with commercial radio overall, but there are distinct listening...

Don’t Count Them Out Just Yet: Australia’s Tech Boomers

The speed of technological advancement has forced Baby Boomers to update their attitudes as well as their operating systems. Media owners, publishers and the technology industry as a whole can sometimes overlook a key demographic that deserves more attention: Baby Boomers.

Unlocking The Potential Of The Aussie Wanderlust

Australia is a nation driven by endless wanderlust. In the past year, 5.8 million Aussie travellers flew overseas for leisure. For travel marketers, knowing what travellers want throughout every phase of their journey will provide the best opportunity to connect with them using the right media mix...

Leisure Lovers

Throughout the 2018 financial year (July 2017-June 2018), 50% of total Australian advertising spend was made up by the top five industries. The travel sector, ranked third, recorded the biggest boost in ad spending - up 21% on the previous financial year.