Insights

Sustainable Brands Can Pivot With Purpose to Help Address COVID-19

As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...

Speak Up—The Media Industry Is Listening

With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...

Multi-Screen Report Q3 2014

The Q3 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

Multi-Screen Report Q2 2014

The Q2 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

Multi Screen Report Q1 2014

The Q1, 2014 Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

Australian Connected Consumer Report 2014

Today’s digital consumer has opened many doors for marketers, but they’ve also posed some unique challenges for an array of industry participants – advertisers, media owners and content providers. With so many touch points out there, the opportunities are growing. What’s more, the mobility...

Nielsen Top Advertisers Report March 2014

Who were the big spenders of 2013 and which major advertsers actvely engaged across multi-media platorms, from TV, press and radio to online, magazines, out-of-home and direct mail?