Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Predicting Holiday Spending Across Consumer Types in the ‘New Normal’
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves...
COVID-19 Has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
House bound and house proud Aussies seek inspiration during COVID-19 lockdowns
As self-isolation and lockdowns have been playing out to flatten the novel coronavirus (COVID-19) curve, many Australians have used this as a time to seek inspiration for those much needed home improvements and gardening.
Life in rebound: What will living a new normal look like in the Pacific?
The unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth. FMCG manufacturers and retailers will need to consider what consumers have endured and how they will emerge over the next few...
Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
From piccolos to percolators: How Australians’ coffee consumption habits have changed during COVID-19
Coffee is to Australia what tea is to England—arguably the national drink after beer—synonymous with socialising, avocado on toast and the Aussie sunshine. However, since the start of the COVID-19 lockdown in Australia, our coffee consumption habits have shifted.
Good For Me, And Good For We
COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
No more smashed avo: Australian shoppers turn to cheaper, ‘long-lasting’ fruit and veg options during lockdown
In the wake of COVID-19, Australian consumers have ensured their pantries are packed with food essentials. But new Nielsen research has revealed that consumers are stocking up on produce items, both shelf- and fridge-friendly, as well.