Commercial Radio Australia Consumer Insights Report

The share of advertising spend allocated to metro radio in the FMCG and Supermarket categories remains below the market average. However, radio is ideally placed to reach and influence these consumers. In this report we examine the revenue opportunities for radio, the top social and cost of...

Chocolate Cravings and Media Savings

Mondelēz, Carat and Nielsen set out to do things differently during a recent Market Mix Modelling project with the Cadbury brand. The three players came together to flip the equation and put the consumer at the heart of the analysis with impressive results.