At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Nielsen’s headquarters for the 2019 Australian election.
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
Australian commercial radio listeners are also big technology enthusiasts. Nielsen Consumer & Media View (CMV) and Commercial Radio Australia research reveals that 30% of commercial radio listeners identify as Tech Lovers - a group that prides itself in trying, adopting and embracing new...
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?
With mortgage rates at an all-time low, many Australian consumers still plan on buying a home – despite rising house prices. In the next 12 months, over 1.7 million Australians intend to buy a property and 79% of this group listen to commercial radio each week.
Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.
Commercial radio plays an important role with Aussie travellers - reaching over 70% of them every week. By developing a strong radio strategy, brands within the travel sector would engage with a large majority of their key stakeholders.
Commercial radio listeners are hi-tech, ‘connected’ and heavy users of all things online and mobile. And, they love to shop online! This link is important as it highlights one of radio’s most lucrative features: its ability to reach a highly qualified audience in the lead up to purchase.
Commercial radio is a powerful medium that reaches millions of Australians every day. And, there are huge opportunities for retailers and FMCG advertisers to further optimise this valuable media channel and connect with the right consumer.