The ‘itch to switch’ has never been greater among Australian consumers. With the overwhelming majority of consumers actively or passively open to switching products, brand owners are increasingly at risk of eroding brand loyalty and declining market share.
Shopper behaviour is changing at an unprecedented rate due to the immense level of disruption to the retail landscape. Watch the webinar playback where Sue Temple, Dolly Jitani and Simon Christofi explore shopper trends in more than 60 markets.
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
While Australia celebrates cultural diversity, new research shows that grocery manufacturers need to step up their game to better meet the needs of multicultural shoppers. With product disloyalty among consumers at an all-time high globally, the biggest grocery manufacturers in Australia have a lot...
Australian consumers are turning to preventative measures to survive the 2019 flu season. And this quest to boost immunity has also translated into strong sales performance for preventative cold and flu vitamins in Australia and in export sales of these products to China.
Having a good product is only half the battle in achieving innovation success. There are a number of other strategies that can be used to achieve success in innovation; and not every new product needs to be completely unique to have a positive impact on their category.
Australian shoppers are more time-constrained when buying their food and groceries, with shoppers now making four trips less per month when compared to 2015. From supermarkets to convenience stores, butchers to bakeries, fast food restaurants to pharmacies, the latest Nielsen Shopper Trends report...
The latest research from Nielsen highlights the changes in male attitudes toward grooming products in recent years. It identifies which products and brands are of most interest; explains purchasing habits of these consumers; and highlights the best ways to reach and connect with them.
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.