Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Finding New Growth by Embracing Australia’s Ethnic Shoppers
While Australia celebrates cultural diversity, new research shows that grocery manufacturers need to step up their game to better meet the needs of multicultural shoppers. With product disloyalty among consumers at an all-time high globally, the biggest grocery manufacturers in Australia have a lot...
Flu Fighters: Preventative vitamins a lucrative opportunity for local and export markets in Australia
Australian consumers are turning to preventative measures to survive the 2019 flu season. And this quest to boost immunity has also translated into strong sales performance for preventative cold and flu vitamins in Australia and in export sales of these products to China.
New product development: incrementality not always driven by uniqueness
Having a good product is only half the battle in achieving innovation success. There are a number of other strategies that can be used to achieve success in innovation; and not every new product needs to be completely unique to have a positive impact on their category.
Experience, Not Price, Influences Store Choice
Australian shoppers are more time-constrained when buying their food and groceries, with shoppers now making four trips less per month when compared to 2015. From supermarkets to convenience stores, butchers to bakeries, fast food restaurants to pharmacies, the latest Nielsen Shopper Trends report...
The new media manscape: connecting with the image-conscious Aussie male
The latest research from Nielsen highlights the changes in male attitudes toward grooming products in recent years. It identifies which products and brands are of most interest; explains purchasing habits of these consumers; and highlights the best ways to reach and connect with them.
Brands increase trust—and prices—through sustainability
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
Road to Rationality: Australian Grocery Sector saves $1billion dollars in promotional spend in 2018 - Nielsen
2018 marked one of the biggest turnarounds in the Australian grocery industry in 10 years, with the percentage of sales on promotion dropping to 38% and the amount wasted on price promotion down to $10.1 billion.
Consumer Disloyalty is the New Normal
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.