Insights

Brands, It’s Time to Wise Up to Women

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Finding New Growth by Embracing Australia’s Ethnic Shoppers

While Australia celebrates cultural diversity, new research shows that grocery manufacturers need to step up their game to better meet the needs of multicultural shoppers. With product disloyalty among consumers at an all-time high globally, the biggest grocery manufacturers in Australia have a lot...

Experience, Not Price, Influences Store Choice

Australian shoppers are more time-constrained when buying their food and groceries, with shoppers now making four trips less per month when compared to 2015. From supermarkets to convenience stores, butchers to bakeries, fast food restaurants to pharmacies, the latest Nielsen Shopper Trends report...