While Australians actively use digital media and frequently check their social media channels, they trust traditional channels more, and they still prefer real-life conversations when it comes to sharing brand experiences or seeking recommendations.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
The use of digital channels is gaining traction in the shopping realm for New Zealand consumers. This Christmas it's expected that a record 1.1 million people will be purchasing festive season items via the internet.
Long lauded as the backbone of New Zealand's economy, farmers and growers work hard to 'get the job done'. Today the mood of rural consumers is looking up.
Though mobile shopping habits are on the rise, there’s certainly a method to the madness, as global consumers are also using digital tools to monitor their spending and manage their finances.
Among global respondents, 74% say they appreciate the freedom of being connected anywhere, anytime, and 70% strongly or somewhat agree that their mobile device has made their life better. This constant connectivity has not only changed the way we keep in touch, but also the way we shop, bank and...
Mobile devices may not be critical to survival, but a majority of consumers around the world can’t imagine life without them. And now, they’re transforming the world of commerce.
Embracing today’s digital ecosystem brings both opportunity and challenge. Digital’s influence is far and wide and reaches all demographic segments. It provides marketers with direct ways to engage with unique consumer bases.
Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer new and meaningful ways for us to engage with people, events and brands.
Australia's obsession with sport translates into our TV viewing habits. Over the past 15 years, live sport has dominated our highest ranked programs on free-to-air TV.