Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they’re created by machine-to-machine transfers, also increase the possibility of waste and fraud.
Long lauded as the backbone of New Zealand's economy, farmers and growers work hard to 'get the job done'. Today the mood of rural consumers is looking up.
Embracing today’s digital ecosystem brings both opportunity and challenge. Digital’s influence is far and wide and reaches all demographic segments. It provides marketers with direct ways to engage with unique consumer bases.
Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer new and meaningful ways for us to engage with people, events and brands.
Australia's obsession with sport translates into our TV viewing habits. Over the past 15 years, live sport has dominated our highest ranked programs on free-to-air TV.
Australian followers of Game of Thrones season six have been all but quiet on the Westeros front. However, they have taken to their digital devices to express their fear of the dead, share their house alliances and love for dragons.
More than two-thirds of online Australians over 16 years old will be watching video on demand (VOD) by the end of 2016, a new report into media consumption habits of online consumers has projected.
The 18th edition of Nielsen’s annual Australian Connected Consumers Report found nearly all online Australians have used the Internet to do some form of purchasing activity; and around one-in-four purchase items online at least weekly.
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
The highly anticipated Season 4 of House of Cards premiered on Netflix globally on Friday 4 March 2016. From 7:00PM Australian fans were quick to jump onto Twitter with #HouseofCards trending within the hour.