Insights

Social, Sports, Search: The Australian App Obsession

The latest results from the third round of IAB Australia/Nielsen mobile panel data for July 2014 reveals that 52 percent of our digital time is spent on mobile devices. App usage heavily dominates the time we spend on our smartphones and tablets and apps also generate the highest levels of...

What brands are succeeding on Facebook?

While some measure success on the number of their Facebook fans, insights from Nielsen New Zealand highlight how a brand’s social media campaign can resonate with its audience by measuring the number of people visiting the page.

How We’ve Changed How We Watch

Five short years ago, the iPad was a dream and smartphones were a luxury. At a time when most publishers were grappling with ways to serve content via their websites, their consumers were already on a path to a historically unprecedented adoption of media devices. Today, tablet devices are now in...

Apps on the Up as Engagement Soars

New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.

Stand Out in the Digital Evolution

By Stuart Pike, Executive Director, Digital Audience Measurement, Southeast Asia, North Asia and Pacific When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by...

Triple-Screening: A New Phenomenon

A new movement, in the form of triple-screening, has begun to infiltrate consumers’ media behaviour, with more than a quarter (26%) now participating in this new phenomenon over the past year.

The Asian Mobile Consumer Decoded

Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...