Insights

Unleashing the Power of Radio Right Up to Purchase

Commercial radio listeners are hi-tech, ‘connected’ and heavy users of all things online and mobile. And, they love to shop online! This link is important as it highlights one of radio’s most lucrative features: its ability to reach a highly qualified audience in the lead up to purchase.

2014 Media Spend Up, Boosted By Commonwealth Games and FIFA World Cup

2014 saw no slowdown in advertisers investing in campaigns to connect and engage with their consumers. The Australian ad market grew by a healthy 7% in overall media spend compared to the previous year, boosted by advertising investments associated with the Commonwealth Games and the 2014 FIFA...

Playing the Field: The ICC Cricket World Cup Twitter Showdown

Australian cricket fans took to Twitter to cheer on their teams and favourite players as the ICC Cricket World Cup played out across the country last month. With more than half a million tweets being viewed over 64 million times, the ICC Cricket World Cup lit up the social stadium as viewers...

Social, Sports, Search: The Australian App Obsession

The latest results from the third round of IAB Australia/Nielsen mobile panel data for July 2014 reveals that 52 percent of our digital time is spent on mobile devices. App usage heavily dominates the time we spend on our smartphones and tablets and apps also generate the highest levels of...

How We've Changed How We Watch

Five short years ago, the iPad was a dream and smartphones were a luxury. At a time when most publishers were grappling with ways to serve content via their websites, their consumers were already on a path to a historically unprecedented adoption of media devices. Today, tablet devices are now in...

Campaign Collaboration Busts Video Myths

With the burgeoning growth in consumption of online video content in Australia, the media industry is challenged with moving beyond traditional online metrics such as ‘clicks’ and ‘impressions’ to more sophisticated measurement models.