The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets.
Nielsen Online Ratings results for April 2014 showed a spike in travel and online gaming sites on the back of the school break and Easter/Anzac holidays.
Nielsen Online Ratings results for March 2014 showed that big international stories like the MH370 tragedy contributed to new, incremental audiences online for the month of March.
New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.
The latest Australian Multi-Screen Report, covering the fourth quarter of 2013, reveals Australians are spending more time watching conventional television than they did a year ago and are also using Internet-connected devices to complement their viewing of TV and other video.
Each day, New Zealanders spend over three hours watching television. And if you live in a SKY household you are watching even more. However, last year we saw some shifts in figures for people using television (PUTs).
The top 10 advertiser groups in Australia spent an estimated $1.2 billion in 2013. The categories most represented in this elite top 10 list included retail, motor vehicle, government, FMCG and communications.
The latest research from Nielsen’s 2014 Australian Connected Consumers Report shows the number of online Aussies aged over 16 engaging in Social TV (posting comments or reading others’ comments about the TV content they are viewing) is growing, with close to half (44%) participating in 2013 –...
The top 10 news websites continue to grow with nearly all experiencing an audience increase in February 2014, according to the latest Nielsen online ratings results.
A new movement, in the form of triple-screening, has begun to infiltrate consumers’ media behaviour, with more than a quarter (26%) now participating in this new phenomenon over the past year.