The COVID-19 outbreak has forced a permanent recalibration of consumer habits and consumption patterns. With a large percentage of the world now in lockdown, it is important to look beyond the day-to-day maelstrom and adjust for a new normal.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Drawing from Nielsen BASES’ history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand. Throughout our experience, we have identified a few strategies that have...
As we watch this situation unfold and get a handle on the length of time COVID-19 may be in play, the ability to guarantee the quality and safety of products, environments and consumption, coupled with the recognition of how important this will be to communicate to consumers for the foreseeable...
Globally, women earn less than men and shoulder more of the household responsibilities. This can often leave them feeling like it's just not worth it. The good news is that companies and brands are starting to get it—and starting to understand that they can help.
If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.
The story of FMCG in Belgium has remained relatively unchanged during the past few years: growth has continually declined due to ongoing pressure on price and promotions, price gaps with neighboring countries and a consistent demand from Belgian consumers on getting a good deal.
Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?